Fastest Growing Products (Cateogry: Apparel) | July 2025
women blouses
tankinis
shapewear for women
Apparel
The Apparel category covers clothing for men, women, and children, including casual wear, activewear, formal attire, and accessories like hats, shoes, and jewelry. Items are typically organized by gender, style, and season.
Key Category Trends for July 2025
Summer Fashion
Search terms like 'tankinis' (down -65% YoY) and 'lightweight summer pajamas' (up 728% YoY) indicate a trend towards summer fashion items. Consumers are looking for comfortable and stylish clothing options for the warmer months.
Boho Style
Terms such as 'boho tops for women' (up 696% YoY) and 'boho maxi dress' (up 839% YoY) suggest a growing interest in bohemian-inspired fashion. This trend may be influenced by the popularity of music festivals and outdoor events.
Shapewear and Body Confidence
Searches for 'shapewear for women' (down -1% YoY) and 'shapermint strapless bra for women' (up 34% YoY) indicate a focus on body shaping and confidence. This trend may be driven by a desire for flattering and comfortable undergarments.
Overall Highest Search Volume Products (Category: Apparel)
| Search Term | June Search Volume | July Search Volume |
|---|---|---|
| summer dresses for women 2025 | 3,259,116 | 1,700,469 |
| women blouses | 2,081,378 | 1,356,434 |
| boho tops for women | 160,861 | 1,281,202 |
| tankinis | 3,401,016 | 1,158,826 |
| crz yoga | 707,075 | 941,352 |
| compression socks for women | 921,166 | 875,294 |
| dresses for women | 597,149 | 871,030 |
| wedding guest dress | 695,078 | 719,630 |
| sports bras for women | 618,610 | 618,610 |
| linen pants women | 631,033 | 577,535 |